Feed the Need, Not the Desire
Winning new business in 2020 hasn’t been easy. Employees who already work incredibly hard have had to put in even more effort to maintain momentum. We’re relieved that while restrictions have impacted the way we work, we have managed to continue to generate leads, nurture them carefully and win new business.
Since Magento 1.9 customers ceased to enjoy the support of Adobe in June, we’ve seen a surge in the number of Ecommerce businesses keen to understand how best to maintain their legacy systems. There’s often a very simple reason for this: cost. A migration to Magento 2 – a much more powerful system providing online stores with a whole range of important commercial benefits – does require a significant investment and while COVID continues to dent business confidence, justifying new spend has become more challenging.
Clydewire’s recent business wins have come about because we have a detailed understanding of the challenges some Ecommerce businesses are facing and have decided to tackle the problem head on with our bespoke, high performance hosting solution for businesses wishing to extend support for their Magento 1 stores – Lazarus.
It is the ultimate ‘stop-gap’ solution for businesses considering a Magento 2 upgrade and just in the last few weeks, we have successfully migrated eight sites to Lazarus – digitrains.co.uk, scottishfoodhampers.co.uk, haggisuk.co.uk, kiltsocks.co.uk, glutenfreehampers.co.uk, diabetichampers.co.uk, batterymarket.co.uk and bins-direct.co.uk.
By providing prospects with a great short or medium term alternative to investing in a new or upgraded system, businesses can focus on building relationships and offering exceptional customer service. The aim of course is always to create long lasting partnerships and when these clients are ready to invest, it’s a trusted supplier that delivers the improvements they need.
Lazarus is proving popular for a number of reasons. It leverages the power of Amazon Web Services (AWS), Enterprise software and the latest HTTP/3 and QUIC technologies for lightning fast response times, exceptional worldwide accessibility and gold-standard built-in encryption. WAF (Web Application Firewall) software and automated DDOS (Distributed Denial Of Service) mitigation software written by our in-house System Admin specialists help to combat automated and deliberate cyber attacks, while state-of-the-art backup retentions allows our team to restore websites and/or files whenever required.
Clydewire leverages the power of Magento’s own vast community of experts to provide proactive system support solutions. The community is working constantly to identify issues that can impact the performance of Magento 1 and, as a result, the effectiveness of your store. Robust solutions are developed quickly and deployed immediately minimising any system downtime or lost opportunity.
In addition, to provide our clients with complete peace of mind, we install our proprietary support system onto our servers. Clydewire OnCall™ is a dedicated 24 hour, 7 days a week service monitoring and supporting our hosting clients. When alerts arise our team tackles the issue before it becomes a problem, immediately minimising risk and/or flagging concerns that could affect your business.
What you want is important – growing your business, your team and your roster of clients. However, what’s even more important, now more than ever, is understanding what your customer needs and how you can help deliver the products or services that meet their immediate needs. This builds trust and enduring, mutually beneficial relationships.
For more on Lazarus, send an email to firstname.lastname@example.org