Should Online Retailers Make the Leap
In June 2020 official support for Magento will cease. This means around 200,000 online retailers – the number still operating on Magento despite its near end-of-life status – have a critical decision to make;
- Keep running the existing system and risk security, performance and missing opportunities to scale
- Migrate to a competitor system that continues to be developed and supported by dedicated teams of experts
- Migrate to Magento 2 and enjoy the benefits of familiarity, ongoing support, increased flexibility and significantly improved performance
It’s a ‘no brainer’ right?
Well, maybe, but first consider this:
- A migration to Magento 2 will start at around £43K – that’s a lot of money and possibly beyond some retailers among the 200,000.
- There are some serious trust, time and training issues associated with transitioning to a competitor platform. Not to mention the cost.
- And, the option to stick with Magento is a viable one as the Mage 1 open source network will have the skills and knowledge to support the platform after official support ends in June.
Let’s start by standing still
What should an online retailer expect short, medium and long term if they remain on the Magento platform?
In the very short term there may not be much change at all, but if they are keeping abreast of how the competition is progressing, they may see features and functionality creeping in to competitor operations that allow these businesses to separate themselves by improving the user experience. While open source support will be there and short term gains or otherwise may be determined by other factors like marketing effectiveness, Magento will not be developed further and this may have an impact on how a business stacks up against the competition.
In the medium term open source support will still be available, but as Magento developers move to the newest technologies in Magento 2, those developers that remain focussed on Magento 1 will be in high demand and their costs will likely rise sharply as a result.
Longer term it will simply be impossible to compete with businesses on Magento 2. The decline in performance, particularly in relation to Magento 2, will be stark, downtime will increase and the resulting loss of opportunity could have serious consequences for the business. However, it’s security that may well become the primary concern with fragmented responses to patching vulnerabilities without Adobe (Magento) support making for dangerous online trading conditions and exposure to risks such as potentially expensive GDPR breaches.
A Brand New Platform
How about something new?
There are lots of ecommerce platforms on the market – some better than others and some suited to particular types of business more than the next.
In many cases businesses will be able to operate just as effectively, or in some cases, even more efficiently, by moving to another platform and leaving the potential problems associated with Magento behind. Some will need fewer features, others more bespoke functionality and there will be some who take this route due to cost. Larger ecommerce businesses or those with significant growth ambitions may find that Magento 2 is the optimal choice when it comes to migration.
While moving to a new platform may mean short term cost savings, it is worth considering the training time that will be required to get in-house teams up to speed with the complexities of updating and managing the system. Learning how to maximise the potential in a new system takes expertise and time. Both cost money and businesses should consider these costs when considering whether a new, cheaper system is a smart solution for their business.
What to consider when going all in on Magento 2
Foremost in most business owners’ minds will be cost.
Moving from Magento to Magento 2 is not an upgrade – it is a full blooded migration to a completely new platform and as such, there are significant cost implications. Businesses need to consider how the more powerful Magento 2 platform can produce the returns on investment that make a move the best option.
Here are a five good commercial and operational reasons why a migration to Magento 2 might be the optimal solution for businesses still running their ecommerce businesses on Magento:
- Adobe has streamlined the checkout process for Magento 2. Customers get from basket to completed purchase faster – positively impacting conversions
- Magento 2 is, on average, 20% faster. Faster site speed and page loads (1-2 seconds) encourages more sales.
- It is scalable for larger ecommerce operations and flexible enough to grow with an online business.
- Magento 2 comes with a range of popular integrations pre-installed.
- The new platform has a much improved admin interface, making management of ecommerce operations far more time efficient.
- Magento 2 is more mobile-friendly – a key sales driver as customers increasingly shop using smartphones and other mobile devices.
It’s clear a migration to Magento 2 will be, in many cases, the optimal solution, however, the other options do have some merit, particularly for businesses with limited access to funds for investment or for those operating stores that don’t require the firepower associated with Magento 2.
Magento 2 has now been running for more than two years and the out-of-the-box extensions, the growing range of compatible after-market solutions for ecommerce businesses of every shape and size and it’s flexibility make it a compelling proposition for those looking for a secure, reliable and high performance platform for the short, medium and long term.
For a friendly chat about how Clydewire can help you make the right decision for your business, and on our Magento 2 migration expertise, give the team a call on 0141 308 1029