The Rise of Online Shopping
Online shopping has been on a steady incline for the past few decades, going from nearly non-existent in the retail industry to common practice. Millions of people around the world have slowly shifted to doing more and more of their shopping online and – even before the enormous 2020 surge of online shopping – this trend was on an upward swing that saw no sign of flatlining.
For example, this holiday season, around 73% of shoppers will be doing the bulk of their holiday shopping online, regardless of how strict or light the Covid restrictions are at the time. On top of this, the majority of these shoppers do not plan on decreasing their holiday budget, according to new research. This spells big opportunities for Ecommerce stores, opportunities which you will want to be in the best position to take advantage of as soon as possible.
The improved experiences businesses have been able to offer their customers when buying online has been a big contributor to the growth of online retail over the years. The wonders of the web allow businesses to provide shoppers with useful features and services to make up for the lack of in-person interaction. Today many people prefer the online shopping experience for its convenience and simplicity.
Whether you are a seller or a buyer, the impressive growth of online retail – which shows signs of continuing to grow – spells good news. Projections show that there will be a growth of up to $4.8 trillion in global e-retail sales by 2021.
Online spending took an unexpectedly sharp upward swing due to the Covid-19 pandemic. The considerable shift towards Ecommerce that had already begun was pushed into fast forward by the need for social distance and the closure of non-essential stores as a result of lockdown measures.
Many areas of retail saw an unprecedented surge in their online selling and a significant dip in their in-store sales, with the biggest increase seen in food sales as people sought ways to cut down their ‘in-person’ interactions. This was closely followed by household goods as the same people took to filling their now extended free time with home improvement projects.
For several categories of retail the rise in online sales have unfortunately not been enough to offset the damage caused by store closure; however, Ecommerce technology has given businesses some small relief from the trouble caused by workforce disruptions, supply chain bottlenecks and, in many cases, complete shutdown of their stores. Basically, to have a fighting chance in these strange and tumultuous times, it’s important to have a great online store.
If you have an Ecommerce store, you are probably very familiar with the effort involved in making sure the experience your customers receive online does not pale in comparison to what they are used to getting with their in-person shopping. Things like detailed product descriptions, high quality images, sizing information, 360 degree product views and more are useful tools for ensuring customers are not put off from purchasing by the feeling of uncertainty.
At Clydewire we work tirelessly to help our clients – no matter their size and reach – provide the very best online experience. We believe that excellent security, speed and performance are vital for any successful online store as each work towards converting more of your site visitors into buyers. If you feel like you could be better poised to take advantage of the upcoming festive season, give us a call on 0141 308 1029 and we will work to find the best solution for you.