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DesignerOptiks.co.uk specialises in designer prescription glasses and sunglasses. The expert team of highly trained optometrists, opticians and dispensing assistants offer exceptional optical advice in store, over the phone and via the new DesignerOptiks website.


The Clydewire team was tasked with streamlining internal process through automation. By taking the prescription process online, the company has been able to significantly reduce staff and process overhead associated with this complex area.


This large import of products into the new system was a potential pain point for the client. Clydewire provided DesignerOptiks with a complete ‘hands off’ service, successfully completing the website build and import in just 10 weeks and allowing the client to focus their attention on building their business.

Conversion-led Product Pages

Clydewire focuses, first and foremost, on helping our clients to convert leads. With the DesignerOptiks website, the team ensured the pages had no unnecessary distraction, clearly showcasing the product, the price and prescription options while always providing the visitor with an explicit call to action, i.e. add to basket and purchase the product.

“Clydewire have dramatically improved our online presence with their expertise and vast online skillset. From the first fact find meeting we had with John and the team we knew instantly that we were dealing with a digital agency who actually cared about our conversion rates. The team at Clydewire have been an absolute pleasure to work with, from the designers, the technical team and the support team we have received nothing but top class service.”

Bryan McCandless, DesignerOptiks, Marketing Director

Enterprise Ecommerce Hosting

DesignerOptiks is an enterprise level ecommerce business and as such could not afford to have customer data breaches, periods of downtime or disjointed user experiences. Our solution using Amazon Web Services (AWS) comfortably serves the complex nature of DesignerOptiks’ products and services (including prescriptions) and enables stringent security controls and the highest levels of cyber resilience. DesignerOptiks also opted for CLYDEWIRE OnCall™ - a 24/7 support product designed to ensure ‘always on’ status for DesignerOptiks’ website.

Responsive Web Design

A responsive design and a consistent user experience across a wide range of devices, including mobile, was critical to the success of the DesignerOptiks project. The Clydewire team took time to understand DesignerOptiks buying market and created user journeys that encouraged conversion however the site was being accessed.

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