SOFTWARE
User Experience
Making things easy and delighting your audiences and user groups with a simple, intuitive user experience are the first steps to creating positive emotional reactions. User Experience is defined as ‘a person’s perceptions and responses that result from the use, or anticipated use of a product, system or service. By carefully researching user groups Clydewire builds UX that delights users and encourages habitual usage of our solutions.
Product Design Sprint
These intensive sprints are designed to facilitate a collaborative approach to defining the parameters of the client’s vision, the creation of a basic prototype and validation of the functionality. | Value: Prove the concept & get a Minimum Viable Product to market quickly. |
Experience Analysis
Take advantage of our experts’ knowledge and experience to review your digital products and services. By conducting a detailed audit and benchmarking the user experience against digital and specific industry best practice, our team can make actionable recommendations that optimize the UX. | Value: Validate quality of UX & how to reach KPIs. |
Discovery & Insight
Clydewire uses a number of research methodologies to develop a clear understanding of each client marketplace. This is a critical step in the UX design process as it highlights where efficiencies can be made and how best to leverage them. This process also ensures features and functionality are optimized for the buying market and will help shape the structure of future development. | Value: Build the product your buying market really wants and develop it in a way that continues to benefit them. |
Process Analysis
UX process analysis is a set of tactics and guidelines that improves the user flow and ease of use of a digital product. A successful UX analysis will result in an actionable list of tweaks and enhancements that, once implemented, will show measurable improvements for the user. | Value: Optimizes products for engagement and conversions. |
The advantages of the Clydewire UX approach
Our embedded UX teams are:Process
How Does It Work?
1 Discovery
Develop a clear understanding of user base
2 Ideation
Forming concepts to bring the product to life
3 Design
Creation of practical designs that elegantly visualize functionality
4 Validation
Testing with functional prototype
Case Study
Coneworx
Coneworx is the trusted Traffic Management partner for clients as diverse as event organisers and utility companies. Their safety first policy, highly trained team of professionals and a firm commitment to investing in technology streamlines processes and improves transparency.
